Buyer Behavior 2

From the elevator pitch review i had to change my idea of what type of product/service i should work with. I decided to shift from the turn signal safety to parking around campus. A system that allows to see spaces you when free spaces are available. More or less my segment would similar: People who own a car or scooter on campus.
So I interviewed 3 students, each with a vehicle.

The first owned a car, SUV. I asked her what was her process in choosing an app for her phone. she said she mostly based her decision on the need of the moment and if it was free. The i asked what brought the attention of that specific one, she said usually it was referred to her by a friend. Lastly i asked what made her sure that her purchase or download was worth the time to get it, she said if she didn't delete immediately or in a couple days it was a good get.

Second owned a scooter. I asked the same following questions and also pitched the idea to him. He said that it was based on ratings and word from friends. It was usually friend who would tell him, "Dude, you have to get this app" or something to that effect. Lastly he said that if he still had it with him it was a good purchase. He also gave his feedback on the new idea stating while a good concept would require much detail and work it it were to become real not mention finding a way to monitor all of the spaces in that area.

The last person i interviewed owned a small mini cooper. He said he went off of ratings of the app or if it just happens to be on his recommended tab.However, he would give it a second shot to see if it was a worth actually buying the app/service. He would ask questions like, "How much would i really use this" and "Is this really worth my money". Those were what gave him a good sense of judgement in his purchase. He said he'd like that idea to be real, but the standards of making seem way out there for just me to do.

Based on the interviews price of an app is a smaller,but still valid determiner in getting said program. Ratings and usage out of the app is more of a concern, like if my friends think it's a good app then i should get it. Most importantly there are lot of aspects that would go into making this thing real: Finding a way to monitor parking lots and there spaces, making sure the system recognizes there empty, the program of the app itself. It seems that it would take a lot more than just me to figure this thing out.