For my prototypical customer I decided to go with the male version. The male would be 18-24, a college student or graduate. They would be outgoing and social, play basketball, and go to most of the college football games. They would probably watch Netflix, most likely reruns of "The Office". Also possibly YouTube videos. They would probably keep an open mind for politics, but wouldn't be fluent all the details. They also love to just hang out and talk with their friends and go out into downtown on Friday or the weekends. Would either be an A+ or B+ student in their studies. They might also attend an honor society of some sort.
What i share in common with the avatar are that i watch YouTube and Netflix as well, but this is probably regular TV is either not available or we don't have the time to focus and just want to watch something quick. We also share the open mind for politics, this i feel is because students are still figuring out what they should be and learning what type of person they are. Lastly we share the good grades -- this is because most college students try to focus on their curriculum not only to learn it, but to also not have to pay to take the class again.
Hey man great work on the post. I particularly enjoyed the way in which you relate yourself to your ideal customer through the entertainment you consume and also both of your stances on politics. It is always good to keep in open mind in that arena as it is one of the places that our confirmation bias and exacerbated viewpoints are their strongest. It is also easy to see how the two of you would share a common interest in YouTube and Netflix as many people from our generation consume these products on a daily basis. I also think it is commendable how you tie that all back in with what we're doing in school to say that you have good grades. All in all, great post man, keep up the good work.
ReplyDeleteHello Trevor, i really enjoyed your customer avatar, and picture. Your description was super clear and really painted an exact picture in my head. Your details really played out perfectly and show cased the exact person that comes to mind when thinking about your prototypical customer! great work
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