The general theme of "Thinking, Fast and Slow" by Peter Drucker is that our mind has 2 ways of solving a problem place in front of us. The fast way which is instinctive and instant, and the slow is conscious and takes time.
I often must focus on the second way of thinking when doing the actual assignments, but use the fast way on figuring out what i would do the assignment on.
The exercise i would do for class would be a simple question and answer portion. I would ask a question, but i would ask to tell me their answer right away. Showing them when we rely on the fast part for shortcuts it can lead to mistakes. Your brain is lazy and would often choose the answer with the least amount of effort.
What i learned that differed from my expectations was how often we used these shortcuts. Our brain sees complex problems as simpler than they are and can lead to mistakes. It is finding a balance between these two ways that makes people so creative and cognitive.
Friday, March 29, 2019
elevator pitch 3
https://youtu.be/dLAu41tddK0
Most of the feedback was very positive. They said i had a good dynamic energy and really showed that i cared about the pitch i was doing. Also they enjoyed my hand gesturing. I believe the positive feedback was important in fueling this pitch to be great.
The only real change i tried to make was to condense it from the last one. Secondly, I tried to be be a bit more fluid with my delivery of the pitch, unlike the last one that had some stutters in it. Other than that i didn't change much else.
Most of the feedback was very positive. They said i had a good dynamic energy and really showed that i cared about the pitch i was doing. Also they enjoyed my hand gesturing. I believe the positive feedback was important in fueling this pitch to be great.
The only real change i tried to make was to condense it from the last one. Secondly, I tried to be be a bit more fluid with my delivery of the pitch, unlike the last one that had some stutters in it. Other than that i didn't change much else.
Friday, March 22, 2019
Social Capital
Market Expert
1 I spoke with my friend Jacqueline who works in advertising and marketing. Also had lots of experience with the ins of the job
2 she would be my marketing expert
3. She is a friend of my mother and i simply contacted her through text.
4. I learned some good tips for presenting the service, not to make it to noticeable or extravagant. Understand how your customer would feel about the service.
5. She taught me that the way to market something is to make it seem like the customer needs to have it, but in a nonchalant way. How to better understand my customers
Domain Expert
1. I spoke with my friend Gary, he works as an Uber driver.
2. He would fall under the domain expert category
3. Friend of a friend, I ask my friend if he would set up a meeting.
4. He told me about his job, the expectations he would need to fill to make sure the customer was satisfied with his job.
5. He helped me better understand what type of people to work for my service. Also that customer service is a big deal.
Supplier
1. My friend Ryan, works with automotive parts and karts.
2. He would work as my supplier
3. Old family friend, The mechanic-car type. Just gave a call to him.
4. He gave me the rundown of how much the carts would cost, fuel, breakdowns of the cart itself, maintenance.
5. He would give me better insight into what i would need to do to acquire the carts and how to keep them running so my business keeps running.
This experience taught me to look for those who have qualifications, to be open, and to look closer to you would normally look for people. The experience really didn't differ that much from the last time. The only real difference was that last time i was talking to complete strangers and had no real connection to them.
1 I spoke with my friend Jacqueline who works in advertising and marketing. Also had lots of experience with the ins of the job
2 she would be my marketing expert
3. She is a friend of my mother and i simply contacted her through text.
4. I learned some good tips for presenting the service, not to make it to noticeable or extravagant. Understand how your customer would feel about the service.
5. She taught me that the way to market something is to make it seem like the customer needs to have it, but in a nonchalant way. How to better understand my customers
Domain Expert
1. I spoke with my friend Gary, he works as an Uber driver.
2. He would fall under the domain expert category
3. Friend of a friend, I ask my friend if he would set up a meeting.
4. He told me about his job, the expectations he would need to fill to make sure the customer was satisfied with his job.
5. He helped me better understand what type of people to work for my service. Also that customer service is a big deal.
Supplier
1. My friend Ryan, works with automotive parts and karts.
2. He would work as my supplier
3. Old family friend, The mechanic-car type. Just gave a call to him.
4. He gave me the rundown of how much the carts would cost, fuel, breakdowns of the cart itself, maintenance.
5. He would give me better insight into what i would need to do to acquire the carts and how to keep them running so my business keeps running.
This experience taught me to look for those who have qualifications, to be open, and to look closer to you would normally look for people. The experience really didn't differ that much from the last time. The only real difference was that last time i was talking to complete strangers and had no real connection to them.
Idea Napkin 2
Idea Napkin 2
1. I'm Trevor Bork, I am a University Student (3rd semester). My skills are I are that am fairly intelligent, and I always like to look at the details and like how the process works. I'd say i'm also the type of person to be calm and reasonable under pressure. If i were to pursue this as a business, i would need just the right amount of time and to meet the right social capital to make it real, then pitch my service to those interested.
2. My service is a way to transport students and/or faculty around/across campus. It is sort of like a bus or an Uber, but the service would use golf carts so they can travel along the sidewalk to get there quicker and avoid traffic.
3. I am offering it to any University of Florida students and or faculty. Those who are late for a class or just don't want to walk halfway across campus to get there.
4. There are lots of students whose classes are too far or are in a hurry, sometime people are also just tire and don't want to walk all that way.
5. Well the service I'm doing would be included in the parking pass or as an extra service. Also would be cheaper than getting an Uber, because they cost about 6-8 minimum plus 1-2 per mile. Where as mine wouldn't be as costly. I would also be less crowed than a bus.
I would say most of my services elements fit into place. The only one that may be weaker than the rest would, be my experience. I would need a lot more experience and a strong team of advisers, suppliers, and marketing experience if i were to get this off the ground. The rest seem fairly well put together.
I decided to change my product because of feedback i received dealing with my products design and what it actually was. However, I tried to keep the same amount of detail and energy that someone pointed out in my last napkin.
1. I'm Trevor Bork, I am a University Student (3rd semester). My skills are I are that am fairly intelligent, and I always like to look at the details and like how the process works. I'd say i'm also the type of person to be calm and reasonable under pressure. If i were to pursue this as a business, i would need just the right amount of time and to meet the right social capital to make it real, then pitch my service to those interested.
2. My service is a way to transport students and/or faculty around/across campus. It is sort of like a bus or an Uber, but the service would use golf carts so they can travel along the sidewalk to get there quicker and avoid traffic.
3. I am offering it to any University of Florida students and or faculty. Those who are late for a class or just don't want to walk halfway across campus to get there.
4. There are lots of students whose classes are too far or are in a hurry, sometime people are also just tire and don't want to walk all that way.
5. Well the service I'm doing would be included in the parking pass or as an extra service. Also would be cheaper than getting an Uber, because they cost about 6-8 minimum plus 1-2 per mile. Where as mine wouldn't be as costly. I would also be less crowed than a bus.
I would say most of my services elements fit into place. The only one that may be weaker than the rest would, be my experience. I would need a lot more experience and a strong team of advisers, suppliers, and marketing experience if i were to get this off the ground. The rest seem fairly well put together.
I decided to change my product because of feedback i received dealing with my products design and what it actually was. However, I tried to keep the same amount of detail and energy that someone pointed out in my last napkin.
Friday, March 15, 2019
Customer Avatar
For my prototypical customer I decided to go with the male version. The male would be 18-24, a college student or graduate. They would be outgoing and social, play basketball, and go to most of the college football games. They would probably watch Netflix, most likely reruns of "The Office". Also possibly YouTube videos. They would probably keep an open mind for politics, but wouldn't be fluent all the details. They also love to just hang out and talk with their friends and go out into downtown on Friday or the weekends. Would either be an A+ or B+ student in their studies. They might also attend an honor society of some sort.
What i share in common with the avatar are that i watch YouTube and Netflix as well, but this is probably regular TV is either not available or we don't have the time to focus and just want to watch something quick. We also share the open mind for politics, this i feel is because students are still figuring out what they should be and learning what type of person they are. Lastly we share the good grades -- this is because most college students try to focus on their curriculum not only to learn it, but to also not have to pay to take the class again.
elevator pitch 2
https://youtu.be/HHwFK7vWXOk
2. The feedback i received made me understand where i went wrong, focusing on the problem too much and not the solution. Also, the purpose of the product i had initially was not all that sound. It allowed me to rethink my whole design and what i could do better in my next pitch.
3. I decided to completely switch what my problem and product were. I switched from dealing with turn signals and car safety -- to a much simpler problem, travel from classes and destinations on campus. In this one i tried to focus more on what the service was rather than the problem like beforehand. Lastly i tried to keep my energy the same level when i last did.
2. The feedback i received made me understand where i went wrong, focusing on the problem too much and not the solution. Also, the purpose of the product i had initially was not all that sound. It allowed me to rethink my whole design and what i could do better in my next pitch.
3. I decided to completely switch what my problem and product were. I switched from dealing with turn signals and car safety -- to a much simpler problem, travel from classes and destinations on campus. In this one i tried to focus more on what the service was rather than the problem like beforehand. Lastly i tried to keep my energy the same level when i last did.
Friday, March 1, 2019
Buyer Behavior 2
From the elevator pitch review i had to change my idea of what type of product/service i should work with. I decided to shift from the turn signal safety to parking around campus. A system that allows to see spaces you when free spaces are available. More or less my segment would similar: People who own a car or scooter on campus.
So I interviewed 3 students, each with a vehicle.
The first owned a car, SUV. I asked her what was her process in choosing an app for her phone. she said she mostly based her decision on the need of the moment and if it was free. The i asked what brought the attention of that specific one, she said usually it was referred to her by a friend. Lastly i asked what made her sure that her purchase or download was worth the time to get it, she said if she didn't delete immediately or in a couple days it was a good get.
Second owned a scooter. I asked the same following questions and also pitched the idea to him. He said that it was based on ratings and word from friends. It was usually friend who would tell him, "Dude, you have to get this app" or something to that effect. Lastly he said that if he still had it with him it was a good purchase. He also gave his feedback on the new idea stating while a good concept would require much detail and work it it were to become real not mention finding a way to monitor all of the spaces in that area.
The last person i interviewed owned a small mini cooper. He said he went off of ratings of the app or if it just happens to be on his recommended tab.However, he would give it a second shot to see if it was a worth actually buying the app/service. He would ask questions like, "How much would i really use this" and "Is this really worth my money". Those were what gave him a good sense of judgement in his purchase. He said he'd like that idea to be real, but the standards of making seem way out there for just me to do.
Based on the interviews price of an app is a smaller,but still valid determiner in getting said program. Ratings and usage out of the app is more of a concern, like if my friends think it's a good app then i should get it. Most importantly there are lot of aspects that would go into making this thing real: Finding a way to monitor parking lots and there spaces, making sure the system recognizes there empty, the program of the app itself. It seems that it would take a lot more than just me to figure this thing out.
So I interviewed 3 students, each with a vehicle.
The first owned a car, SUV. I asked her what was her process in choosing an app for her phone. she said she mostly based her decision on the need of the moment and if it was free. The i asked what brought the attention of that specific one, she said usually it was referred to her by a friend. Lastly i asked what made her sure that her purchase or download was worth the time to get it, she said if she didn't delete immediately or in a couple days it was a good get.
Second owned a scooter. I asked the same following questions and also pitched the idea to him. He said that it was based on ratings and word from friends. It was usually friend who would tell him, "Dude, you have to get this app" or something to that effect. Lastly he said that if he still had it with him it was a good purchase. He also gave his feedback on the new idea stating while a good concept would require much detail and work it it were to become real not mention finding a way to monitor all of the spaces in that area.
The last person i interviewed owned a small mini cooper. He said he went off of ratings of the app or if it just happens to be on his recommended tab.However, he would give it a second shot to see if it was a worth actually buying the app/service. He would ask questions like, "How much would i really use this" and "Is this really worth my money". Those were what gave him a good sense of judgement in his purchase. He said he'd like that idea to be real, but the standards of making seem way out there for just me to do.
Based on the interviews price of an app is a smaller,but still valid determiner in getting said program. Ratings and usage out of the app is more of a concern, like if my friends think it's a good app then i should get it. Most importantly there are lot of aspects that would go into making this thing real: Finding a way to monitor parking lots and there spaces, making sure the system recognizes there empty, the program of the app itself. It seems that it would take a lot more than just me to figure this thing out.
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Final reflect
1. The moments of drudgery were the assignments requiring multiple interviews. Joyous experiences were being to complete all my work and the...